Craft Rum Branding and Packaging Design
Branding + Packaging Design
Cresting a new wave of nation-builders and world-shapers, there's a new nation rising. Far from the past, it’s making roads where none exist and becoming a north star to the world. The bold new India is throbbing with life, playing its game to the hilt. From serious and studied strategies to fun and spontaneous swings, it is doing both with a rare confidence, that’s revealing itself, one layer at a time.
Rock Paper Rum, styled after that classic game of taking a chance and taking the lead, is a tribute to these risk-takers that are changing India.
Craft fully made with locally-source sugarcane; an ingredient so native to India that it is the second largest producer in the world. Artfully blended with rare botanicals, this proudly Indian artisanal brand is made in small batches.
The spice room is slightly woody and sweet with a hint of vanilla and spices like cinnamon, clove and cardamom. The triple-distilled rum goes down smooth - like the spirit of new India, ready to go down smooth, and rise to take the lead.
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