Cocktail Mixers Packaging Design

As consumers look to enjoy alcoholic beverages that contain fewer calories and more natural ingredients, brands are developing new club soda and tonic water mixers infused with botanic extracts for an elevated at-home cocktail experience.

The new Guardini flavors have been launched by the brand as an option for younger consumers when looking for something “new” to craft premium cocktails from the comfort of their own home.

Guardini is a bold take on the classic carbonated beverage. The sparkling water brand is disrupting the traditional flavours and wanted the same in the packaging design of their products.

We delivered a simple and effective package design that is more engaging with the younger demographic. Instead of trying to cram too much within limited space, we have used white space, symmetry, timeless typography, colors and uncluttered layout to convey the brand story and stand out on shelf. Keeping it bold and simple.

The sodas can be used as a mix with your choice of liquor or enjoyed straight up as a non-alcoholic option for those who are looking to cut back on their alcohol consumption.

If you are looking for the best branding and packaging design agency for cocktail mixers, packaging design for carbonated drinks, packaging design for tonic water and sparkling water packaging design agency in Delhi, Mumbai, or anywhere in India and London, say hi@firstbase.in